Elizabeth Arden (1884)

Born in Canada as Florence Nightingale Graham, Arden moved to New York City in 1907 and under her new name opened a beauty salon. Her business became an international empire based on salons, hundreds of “scientifically formulated” beauty products, and an exclusive imageā€”all packaged in her trademark pink. Arden made makeup acceptable to “respectable” American women, introducing them to eye shadow, mascara, and lipstick tinted to match their outfits. Who was her cosmetics rival? Discuss


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